Translation procedures analysis in advertising translation Skin care cosmetic products in the electronic brochure of Forever living trademark as a case study

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Date

2022-12

Journal Title

Journal ISSN

Volume Title

Publisher

Mouloud Mammeri University of Tizi –Ouzou

Abstract

Our research aims to show the importance ofadvertising translation in the field of skin care products. The translation analysis is based on precise procedures and observations relying on the contrastive approach between the original language "English" and the target language "Arabic". Our corpuscontains a selectionof cosmetic products from the electronic brochure of Foreverliving trademark. The study basis in the direct translation procedures of VINAY and DARBELNET and the various semantic, and syntactic inaccuracies.

Description

78p. ; 30cm. (+CD-Rom)

Keywords

Advertising Translation, skin care, brochure, translation procedures.

Citation

Applied Translation Arabic/English/Arabic